Wednesday, August 5, 2009
Press Release - Glenglassaugh Distillery - New Spirit
Glenglassaugh Distillery, Portsoy.
Innovative ‘New Spirit’ release from Glenglassaugh.
‘Single Mash’ is world first for Portsoy distillery.
The Glenglassaugh Distillery Company announces the release of their first entirely new product since re-opening the distillery in December 2008.
A Limited Release of 8,160 individually numbered 50cl bottles of new make spirit are available under the title “The Spirit Drink that dare not speak its name™”.
As Managing Director Stuart Nickerson explains:
“8,160 bottles is the entire output from a single mash. We felt it was an interesting concept to turn normal practice on its head and, for the new spirit, release a single mash rather than a single cask. We’re excited by the result and we think this is a world first, offering the connoisseur and enthusiast a different insight into distilling practice and flavour development.”
As required by EU legislation, the product is described as a Spirit Drink and, in deference to the law applying to Scotch Whisky, does not carry the Glenglassaugh name in the branding. Instead, the “The Spirit Drink that dare not speak its name™” is a tongue-in-cheek reference to the restrictions applying to the new make spirit that, after three years, can carry the distillery’s name and the descriptor ‘whisky’.
“We believe “The Spirit Drink that dare not speak its name™” offers something new to the market,” says Nickerson “and we are delighted to release this expression in acknowledgement of the interest aroused by Glenglassaugh’s re-opening.”
“The Spirit Drink that dare not speak its name™” will be available internationally from leading specialists at a RRP of £30 for a Limited Release of 8,160 50 cl bottles at 50% abv.
For further information, please contact:
Mhairi McDonald 01261 842367 email@example.com or firstname.lastname@example.org