Sunday, September 19, 2010

PRESS RELEASE: NEW 50ML FOR SA’S FIRST SINGLE GRAIN WHISKY

NEW 50ML FOR SA’S FIRST SINGLE GRAIN WHISKY

Following the successful launch of South Africa’s first single grain whisky late last year,
Bain’s Cape Mountain Whisky will now be available in accessible 50ml packs.

Made from recyclable PET (Polyethylene Terephthalate) the bottle is light and moulded in the distinctive square shape synonymous with the larger 750ml design.

Bain’s Cape Mountain Whisky recently made its debut in the international competitive arena and in the space of just two weeks it received a gold and best-in-class at the 2010 International Wine and Spirits Competition (IWSC) and a silver award at the 2010 International Spirits Competition, both held in the United Kingdom. 

According to brand manager Liezl Dippenaar, Bain’s Cape Mountain Whisky is the only South African produced whisky available in a 50ml at this stage.

“Bain’s Cape Mountain Whisky is a uniquely South African product and immensely popular, which is why we wanted to extend its reach to more people and by doing so increase the usage occasion for consumers. The handy 50ml format is perfect for hotel and lodge rooms and to serve aboard airplanes.  In-store, it is also an ideal single size for someone looking to try the brand or for a more convenient serving.”

Created by master distiller Andy Watts at The James Sedgwick Distillery in Wellington, the whisky is made from the finest quality South African grain. Double-matured in specially selected oak casks, the whisky spends an initial three years maturing before being released from wood and then re-vatted for a further two years’ maturation to continue the distinctive extraction of flavours.

The whisky shows an exceptional interaction between spirit and wood to produce a mix of toffee, floral and vanilla aromas and flavours with a hint of spice softened by sweet undertones. The result is a warm and extended mouthfeel with an exceptionally smooth finish.

Bain’s Cape Mountain Whisky takes its name from the Bain’s Kloof Pass, opened in 1853, and according to Watts the pass harmonises seamlessly with its natural surroundings.

“At its base the road cuts into the mountain slopes and winds its way through pine forests and fynbos where many protea species grow on the higher mountain slopes. The whisky pays tribute not only to one of the most picturesque and magnificent passes in South Africa but also honours Andrew Geddes Bain, the creative mind behind its construction.”

The leopards on the crest represent the Cape Mountain leopards which have lived in and roamed the area of Bain’s Kloof Pass for hundreds of years. Regal and agile, these reclusive predators keep to the steep, inaccessible slopes of the rugged mountains. Today, the numbers of these endangered cats have been dramatically reduced but rare sightings are reported from time to time.

DATE                         30 August 2010
ISSUED BY               De Kock Communications (DKC)
ON BEHALF OF       Bain’s Cape Mountain Whisky
ENQUIRIES              Liezl Dippenaar, brand manager, (021) 809 8159                                                                              Linda Christensen, DKC (021) 873 2199