IRELAND’S OLDEST LICENSED DISTILLERY INVITES WHISKEY LOVERS TO LEARN 400 YEAR-OLD SECRETS

IRELAND’S OLDEST LICENSED DISTILLERY INVITES WHISKEY LOVERS TO LEARN 400 YEAR-OLD SECRETS

Cape Town, 25th March This year the Bushmills Master Distiller Colum Egan has taken the unprecedented step of offering to share his unique life in the town of Bushmills, Northern Ireland for a month. This global opportunity will see one person spend 30 days at the heart of the area and community that was granted a licence to distil whiskey in 1608.

If they can prove to Colum that they have embraced the special Bushmills way of life and can ‘Make it at Bushmills’ then, at the end of their 30 days, they will get to be the first ever person outside of the distillery to create their own blend of Bushmills Irish Whiskey.

Set against the stunning backdrop of Ireland’s north coast the winner will get to experience the best of Bushmills for those 30 days, from the secrets of making the finest Irish whiskey to discovering the unique personality and sense of adventure that are an integral part of the Bushmills community.

Colum Egan said: “This is a fantastic opportunity for someone to come to the home of Bushmills Irish Whiskey and get a truly unique experience of what goes on here. I'm looking for someone with a sense of adventure, someone who's passionate about life and a whiskey lover, someone who's ready to share the Bushmills story with the world”

“Over the past 400 years we’ve learned a lot about making great whiskey and a lot about enjoying it! That’s something we want to share, from learning how to select the perfect mature whiskey, to learning the best way to catch a good salmon…or even one of our world-famous waves! It’s all part of the Bushmills way of life. If someone can prove to us that they have what it takes to ‘Make it at Bushmills’ then we’d be delighted to let them be the first person outside of the distillery to work alongside me to create their own special blend of Bushmills Irish Whiskey – hopefully it’s not too good or I’ll be out of a job!”

The global search for someone to ‘Make it at Bushmills’ will give millions of people the chance to apply online through the Bushmills Facebook page. For the winner there are the added attractions of £5,000 in spending money and an all expenses paid 30 days in Ireland, living in luxury penthouse accommodation.

If you think that you have what it takes to ‘Make it at Bushmills’ then visit the local page on Facebook (Bushmills South Africa) http://www.facebook.com/pages/BushmillsSouthAfrica/373295362444 to become a fan and enter the competition. Entries open on the 24th March and close on the 30th June, after which time Colum’s local favourites will be short-listed for the next phase of the competition.

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For further information please contact:
Tony Niemeyer
Account Manager
Atmosphere Communications
Direct tel: 021 469 1584
Cell: 072 442 2230
Email: tony.niemeyer@gmail.com

Jennifer Rawlins
Account Assistant
Atmosphere Communications
Direct tel: 021 469 1541
Cell: 084 393 0916
Email: Jennifer@atmosphere.co.za